You’ve been a pastor (or otherwise engaged with a church body) for several years now, and you know your congregation inside and out. Things are going well, but you understand that in order for the church to continue to be successful, you need to keep moving forward. You’ve thought about the idea of live streaming your church services, but not everyone is on board. You’re all wondering:
Will people stop coming to church if you offer live streaming?
You’re right to reflect on this. It’s certainly a valid question, and you’re not the only one thinking about it. We currently work with a number of churches that live stream their services, and most went through a similar thought process before taking the leap.
The fact is, some people might stop coming to church. But churches that use live streaming successfully have found that this isn’t necessarily a bad thing. It’s just different, and, in many ways, very good! As the change leader for your church, isn’t that what you’re looking for—positive changes to sustain your church community well into the future?
If you do start live streaming, it’s realistic to expect changes in physical attendance. But pastors who are currently live streaming their church services tell us they’ve seen other kinds of changes as well. Take a look at the list below and see what resonates with you. The effects of live streaming might not be exactly what you expect.
Looking for a progressive way to reach more people with your message? Find out everything you need to know about church live streaming.
The Surprising Effects Of Church Live Streaming
Attendance may potentially increase.
Wait, we just said that people might stop coming to church, right? Right. But in today’s world, we need to reframe our concept of “attendance.” Live streaming makes it possible for people to attend church services either physically or virtually, lessening the impact of the physical limitations of your building and increasing the potential audience size overall. Let’s be real: Not everyone will leave their homes to attend church every Sunday morning, but they might be inclined to watch the service from the comfort of their living room. In addition, live streaming leaves a wide-open door for potential new members who may be initially reluctant or anxious to attend in-person.
Engagement levels increase.
Sunday service lasts for an hour, but live streaming provides content that’s available 24/7. An archived history of your broadcasts or sermons is a wonderful resource for parishioners who, for example, feel a connection with a particular pastor and want to see more of his or her services any day of the week. Other parishioners may be looking for guidance or inspiration and can search the archives for sermons on particular topics whenever they choose.
More participation options are welcomed.
Mothers with young children, individuals who are traveling, people who are ill, and those who prefer to worship privately are just a few of the congregants who will appreciate having the opportunity to participate in the service without having to go to a church building. Making things easier for them makes your church more attractive.
Volunteer opportunities expand.
Live streaming your church service comes with a new set of responsibilities, many of which will be eagerly snapped up by tech-savvy youth. Boosting your tech profile also makes you more attractive to this group, who will see the church as forward-thinking and not stuck in the past.
Sense of community is enhanced.
No more is it just about who lives nearby; church attendees may live anywhere! Depending on how you set it up, live streaming your church services may allow viewers to see where others are watching from, and in some cases, also be able to chat with one another. Such options strengthen human connections—and therefore the foundation of your church.
Connect More With Church Live Streaming
All this is to say that, while physical attendance may be impacted as a result of live streaming, the change might not be what you’d expect. In fact, in most situations, virtual attendance often fosters a desire to participate in person, leading to a better physical turnout at Sunday services!
And remember, being willing to adapt to change is key to survival. Your message doesn’t need to be flexible, but the way you deliver it does. Stick with it, and you’ll ultimately see the change you’ve been hoping for.