Should Your Organization Live Stream?

Should Your Organization Live Stream

There comes a point where any organization shooting for growth over the long term has to try something new. (Heck, even people do that.) So what about trying out a live stream? Live streaming is steadily becoming part of popular culture; it’s also easy to pull off and super engaging for your audience. And the organizations that have experimented with it have shown it can be an exceptionally valuable business tool. Specifically:

  • It can raise the visibility of your brand.
  • It can help drive traffic to your website and/or social media accounts.
  • It can extend your reach beyond your traditional network.
  • It can generate revenue through monetization.

How might your organization benefit from the trend?

How Your Business Or Organization Can Use Live Streaming

Educational Institutions

Many schools have already seen the benefits of live streaming their sporting events, but so many other aspects of education are also a good match for live streaming. School districts can stream teacher training sessions and PTA meetings. Classroom teachers can broadcast their own lessons or seminars, watch subject-matter experts solve real-time problems, and connect students with peers across state lines and even abroad. Even school plays, concerts, and other events could be live streamed.

Live streaming tip: Announce live stream broadcasts early and often via your school’s social media account or through emails to relevant parties. Viewership and engagement will generally increase as you put more effort into enticing your audience. Also, the more regular you are about scheduling live streams, the more your community will come to expect it—and show up to watch.

Government Organizations

Governmental bodies aren’t typically known for being speedy or readily adopting new things, but live streaming offers a way to change all that. Imagine the impact of a governing official sharing news as it happens or interacting with constituents in real time. Most people would welcome the chance to participate in a Q&A session with their local leaders, attend city council meetings they can’t get to in person, or keep track of an important voting process as it happens. Community organizations and facilities could also use it to share news and cover local events.

Live streaming tip: Extend the life of your live streams by creating a place to archive them after the fact. Your live videos become instant assets that can be shared by viewers to extend your audience even further; they can also be used and repurposed for future events.

The right live streaming platform will partner with your organization to help you reach your live streaming goals. Download this free guide to find out what you should know before you sign on.

For-Profit Businesses

For-profit businesses can use live streaming to increase both internal and external engagement. What better way to invite customers to get to know your company than by bringing them inside? Show them how your product is made, answering questions in real time throughout. You could also feature new products and show how they’re used, conduct classes for interested consumers, or broadcast interviews with employees or clients. Business conventions, too, are a natural for live streaming, in that you can include people who can’t attend the event in person (and charge a fee for entry!). With the right platform, you can enhance your brand’s image and share valuable content.

Internally, live video is a great way to bring remote locations together for company meetings or announcements, train employees, and share proposals and presentations.

Live streaming tip: Offer live viewers an “exclusive”—something they wouldn’t get without watching live. The ability to interact with a live stream (asking questions, for instance, or going behind-the-scenes somewhere) is appealing and may even be different than what viewers would experience in person. Play up this angle to encourage people to connect.

Nonprofit Organizations

Most nonprofits have an ongoing need for funds, which makes it all the more important to cultivate strong relationships with donors. Live streaming isn’t expensive, and it’s a great way to humanize your organization—which in turn makes you more appealing to donors. Plus, it extends your reach beyond the limits of geography. You can easily broadcast fundraising events live to make them accessible to viewers everywhere and include a link to accept donations.

Live streaming tip: Video is powerful! Show (don’t tell!) donors how their contribution has made an impact. Follow a few volunteers while they work or set up a fundraiser, or share success stories of people and families in your community. You don’t need a crack production team and tons of equipment—just a good story and a volunteer or two willing to film it.

Do More With Live Streaming

Here at Stretch, we’ve seen organizations use live video for everything from tractor-pulling contests and beauty pageants to Lego-building competitions and fitness classes. Some are even monetizing their content strategically to earn additional revenue. No matter what or how they’re sharing, they’re giving viewers something of value—and giving their business what it needs to grow.

Need a helping hand? Live streaming is always easier with a knowledgeable partner, so if you don’t have one, let’s talk. We can help identify the live streaming goals for your business and point you to the equipment you’ll need to get your stream off the ground. And we’ll have your back through every event you stream—no worries about technology snafus. Looking forward to seeing your live stream soon!

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