For those of you involved in some aspect of church leadership, here’s a number that should be of interest: 30,000.
What’s the significance? According to our research, 30,000 is the approximate number of Google searches per month related to finding church services online. Some of the most popular Google searches involve “church online,” “church services live,” and “live stream church service.” (The first keyphrase gets 3,600 queries monthly, and the last gets 1,300!)
Those are fairly large numbers already, but it’s likely they only reflect a portion of the overall interest in live streaming church services. There are certainly hundreds of variations on search terms that our research doesn’t reflect; and on top of that, we focused only on the generic term “church”—other denominations, languages, and religions will all have their own search volume and demand.
Don’t forget that Google isn’t the only way people search for things (though it might seem that way). They might also be using Yahoo, Bing, or another search engine; searching directly on YouTube; or asking friends via social networks. In other words, there’s a lot more interest in church services online outside the 30,000 monthly searches currently taking place on Google.
Why all this interest in live streaming church services?
30,000 isn’t only the number of Google searches happening monthly; it’s also the number of things competing for people’s attention every day! (We have no evidence to back that up—it just seems like it must be true.) Seriously, there are a lot of things keeping people from physically going to church these days, including illness, vacation, work, family commitments, school events… the list goes on. And while this may not be surprising to you, church attendance in the traditional sense is declining. In fact, research has indicated that only 20% of the population actually show up on a regular basis.
Worried about live streaming with a small staff and a small budget? This free guide has seven easy steps to get you started live streaming, and includes tips on working with a small team.
But people aren’t just busy—they’re also getting more selective about the churches they want to be associated with. It isn’t just about geography anymore. People want to know what a church body is doing to make a difference in the world, and whether the church fits in with their family’s lifestyle. The ability to choose a church they feel comfortable with and can connect with on their own terms holds a lot of appeal. (Incidentally, people are also searching for specific church services online, like the Zion Church online or Life.Church—they could also be searching for yours!)
So is it in my church’s best interest to live stream church services?
The answer is different for every church, but most churches that have started live streaming have seen incredible benefits, from more engaged youth to more satisfied parishioners. Engagement levels increase, too, because people now have a way to watch additional sermons during the week, and can even search for sermons on particular topics whenever they choose. And don’t worry about finding enough volunteers to help—it’s more than likely that your tech-savvy youth members will jump at the chance.
If your greatest fear is that attendance levels will decrease if you offer church services online, consider this: Live streaming actually has the potential to increase attendance.You’re making participation possible for people who can’t come physically, and leaving a door wide open for potential new members who may be reluctant or anxious to attend in-person. You can be sure that your flexibility and willingness to embrace modern technology will not go unnoticed by those in search of a new church family.
You know people want it—are you ready to provide it?
Start connecting with more people by live streaming your church services. If you’re uncertain about how to get started, let us know. We’re more than happy to help any church new to the live streaming world—and experienced streamers, too!—with honest advice about the technology you’ll need (including an evaluation of any equipment you may already have) and how you can meet your church’s live streaming goals. Take the first step, and get in touch!