We don’t have a crystal ball here at Stretch (or maybe we do… in storage somewhere?), but what we do have is a keen understanding of the live streaming industry. All of us are passionate about our trade and make it our business to keep a finger on the pulse, so to speak. Knowing what might be coming around the bend helps us serve our clients better, and drives our business forward. (Plus, we admit it—we just can’t get enough.)
Based on our observations of live streaming trends already in the making, here are our musings about what we think is coming down the pike.
Live Streaming Trends & Predictions
First, we think the live streaming process will become more standardized.
The soaring popularity for live streaming as of late is a testament to the fact that there are certain things that are just better to watch live: that wedding you couldn’t afford to fly to, that sporting event that sold out before you could get a ticket, and that business conference you wished you could go to but couldn’t find the time. As a result, live streaming can’t be ignored. People are starting to expect it, and they want it to look flawless—like video on demand (VOD).
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But compared to VOD, live streaming is harder to pull off correctly. It will never be as easy as VOD, and while it might never reach the same level of simplicity, there’s plenty of room for improvement. With both demand and expectations skyrocketing, this is where we’ll be seeing huge progress in the near future. As more companies enter the live streaming space, their research and work will help set the standard for best practices that make live streaming easier. This leads us to our second prediction….
Live streaming providers will turn to middleware solutions to make live streaming production easier.
End users want excellent live streaming video quality—period. To make that happen, companies will have to look to outside vendors and solutions for help.
We expect that big companies experimenting with live streaming will realize they need to be just as agile as small companies, which means that sometimes they will have to step outside the box and partner with a small company, or take advantage of alternative solutions (like open source software) that help them solve a specific problem.
Similarly, small companies hoping to compete in the same space as larger companies may need to partner with larger players who can help reduce their workflow. Why create something new on your own when someone else’s solution will do the trick? Streaming provider Wowza, for instance, offers organizations the ability to deploy its streaming engine using servers built by Amazon. We’ll see more of this sharing economy as companies of all sizes realize they don’t need to build everything themselves if someone has already done it well. Partnerships like these will propel live streaming forward.
As live streaming progresses technically, other issues will become more important. This leads us to our third prediction…
Live streaming providers will increasingly put more emphasis on differentiating features.
History repeats itself. VOD has advanced to the point where a video on its own is no longer enough—there has to be some additional value-add. The same will happen eventually with live streaming as it becomes more commonplace. YouTube, Facebook, and Twitter are all entering the live streaming space, and people will inevitably demand more. Simply providing a live streaming solution won’t be sufficient in the future, so providers will have to be creative to stand out from the pack.
For instance, it’s great if you can see this event or that game, but it won’t be long before you start wanting relevant information alongside the live stream. Examples of this and other differentiating features that are already on the live streaming horizon:
- Sideline coverage and curated relevant tweets along with Twitter’s live stream of Thursday Night Football.
- The ability to monetize your live stream as on the social video platform Twitch.
- Creative ways to interact with the streamed content (yep, Twitch played Pokemon).
- 360-degree live streaming video, the result of a partnership between Twitter and Periscope.