20 Intriguing Live Streaming Statistics

We probably don’t have to convince you of the popularity of live streaming—if you’re here on the Stretch website it would seem you’re on the right side of things already. But it’s useful to evaluate the current state of things occasionally by looking at industry statistics. Statistics tell us where we’ve been, where we’re going, and what we should be on the lookout for somewhere down the road. If you’re as passionate about live streaming as we are, the stats below will be of interest to you as well.

Individually, the following live streaming statistics are interesting, but together, they tell a story: Live streaming is here to stay, and we can’t wait to see what happens next.

Live Streaming Statistics

1. The live video streaming market is estimated to grow from $30.29 billion in 2016 to more than $70 billion by 2021. (PR Newswire)

2. Internet audiences are viewing more live content than ever before—81% viewed more in 2016 than they did in 2015. (Mediakix)

3. Thirty-six percent of Internet users said they watched live video as of November 2016. (eMarketer)

4. 63% of millennials have watched live content and 42% have created it, making this group the largest consumers and creators of live video. (eMarketer)

5. Eighty percent of people would rather watch live video created by a brand than read a blog. (Livestream)

6. The search term “Facebook Live Stream” has increased in popularity more than 330% since Facebook Live’s debut in August 2015. (Mediakix)

7. As of June 2016, most of the companies publishing on Facebook Live were outside of the U.S. At that time, the top publisher was Mercedes-Benz, with a total of 38 live videos. (Socialbakers)

8. Facebook Live videos are watched three times longer than videos that aren’t live. (Mediakix)

9. In June 2016, organizations streamed almost 200 live videos on their Facebook pages—six times more than they streamed only six months earlier. (Socialbakers)

10. Research on Twitch and YouTube shows that streamers who generate content on a regular basis for a dedicated audience are likely to generate three times more income over a span of two to three years streaming, compared to those who produce inconsistently and have a less stable audience. (Streamlabs)


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11. In 2016, Facebook paid more than $50 million to media companies and celebrities to produce live content. (Those deals were not renewed in 2017.) (Business Insider)

12. Live content on Facebook receives 10 times more comments than regular videos. (Business Insider)

13. Seventy-eight percent of Facebook users watch live streaming on the platform. (Zero Gravity Marketing)

14. Twitter and its partners created 600 hours of live video content from a total of 400 events in the last quarter of 2016 alone. (Adweek)

15. Twitter’s live programs in the last quarter of 2016 were primarily about sports (52%), news/politics (38%), and entertainment (10%). (Adweek)

16. About half of Twitter’s live video viewers are under the age of 25; 33% of viewers are from outside the U.S. (Adweek)

17. In Q4 2016, 31 million unique viewers tuned in to Twitter to watch various types of content. (Adweek)

18. Animal Adventure Park saw its YouTube live views count surpass 232 million during the pregnancy of the world’s most famous giraffe, April. (It garnered more than 7.6 billion minutes of live watch time, total.)  It was the second most live-viewed channel in YouTube history. (YouTube)

19. Twitch ranks 84th on the Alexa ranking of the world’s most popular web pages—one spot ahead of the New York Times. (Sports Illustrated)

20. The record for most concurrent viewers for a single stream was set in 2017 by eleaguetv, a professional esports team, with 1,027,493 viewers. (TwitchStats)

Know of any other interesting stats? Tweet us @stretchinternet and let us know!

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