Did you know YouTube has over a billion users, which makes up nearly a third of everyone on the internet? As staggering as that is, it’s true! And what’s more, YouTube reaches more 18- to 34-year-olds and 18- to 49-year-olds than any cable network in the U.S. (So it’s no wonder you’re trying to figure out how to broadcast live on YouTube!)
There are many awesome benefits of broadcasting live on YouTube. For one, it’s very flexible. It offers a “Stream Now” mode so you can simply turn on your camera and stream live immediately and an “Event Mode” that allows for prior scheduling and previewing. Also, it’s free! So if you don’t have the budget for a streaming platform and are just looking for a simple, straightforward stream, YouTube may be a great solution.
But in order to know what you’re getting out of a YouTube live stream, there are some things you need to keep in mind. Check them out below.
4 Things To Consider Before Broadcasting Live On YouTube
1. Be prepared to jump through some hoops when it comes to equipment.
For example, some encoders integrate easily and automatically with YouTube. But if not, you’ll need to configure your encoder, which can be time-consuming. We suggest walking through YouTube’s live streaming tutorials or watching third-party YouTube videos on how to live stream so you understand the functionality before moving forward. (P.S. YouTube also has some verified devices and software they recommend for streaming—so before you actually start the process, you may want to go through and see if any of those products will work for you.)
2. Think about what you’re streaming—and beware of copyrighted material.
If you’re planning to live stream a discussion or group conversation, YouTube could be a great outlet.
But if you’re planning on using or interacting with copyrighted material—even if you have ownership rights—you may want to stay away from YouTube. They are very strict when it comes to copyright laws, and it isn’t uncommon for streams to be taken down because they infringed on YouTube’s copyright rules. Depending on the situation, this could include live streaming anything from choral performances in a church service to live streaming a video game.
3. Remember that promoting your live stream can be a bit complex.
We mentioned previously that YouTube Live is fairly flexible—and allows you to go live right away. This is great for spur-of-the-moment streams, but remember that you’ll generate a new, unique URL each time you use this function—so you’ll need to consider how you’re promoting your live stream. For example, it will probably be too time-consuming to put the link on your website after you start streaming—but you could simply tweet out a shortened URL to express that you’re now live.
4. Know that you’ll only learn more with each live stream you try.
We can’t emphasize this point enough! Once you go live on YouTube, you’re in it alone—unfortunately “1-800-YOUTUBE” doesn’t exist, so you can’t call and chat it up with a support specialist. So while you should try to troubleshoot any issues as much as possible before you go live, simply remember that there will be some trial and error involved.
One More Thing
How to broadcast live on YouTube isn’t really the issue—but rather, should you be broadcasting live on YouTube? If your live stream is a bit too complex for YouTube, let’s chat! At Stretch Internet, we stream more than 60,000 live events every year with an emphasis on providing outstanding support and memorable experiences.