Even though live streaming is a fairly new technological advancement, the market is changing in tremendous ways every year.
Consider these facts:
- Five or so years ago, most live streams (we’d estimate around 80%) were standard definition. Today, high definition video streaming is the norm!
- A few years ago, the easiest way to stream was to connect your camera directly to your computer with a firewire output. Today, firewire technology is dead—it’s been replaced by HDMI and SDI capture devices that utilize the latest USB and Thunderbolt technology.
These are just two examples of how much the market has changed. But instead of focusing on the small-scale changes to the live streaming industry, we want to recognize the huge advancements the latest video streaming technology has made and give some pieces of technology the accolades they deserve.
Newtek’s NDI software and the new JVC cameras are pushing the boundaries of live streaming as we know them—and we’re pumped about it! Below, we’ll walk through what each of these are, how they’re used, and what sets them apart from the competition.
NDI is a new video streaming production software created by Newtek, and is completely changing video streaming architecture. We’re not alone in thinking of NDI as a game changer; it earned “TV Technology Best In Show” at the National Association of Broadcasters (NAB) convention in April 2016.
Before we get ahead of ourselves, let’s back up and talk through what NDI actually is. On an elementary level, the idea behind NDI is that any video camera, capture device, or web cam that is available on your local network can be drawn in as a video source for your live stream.
If you wanted to do something similar without NDI, you’d have to route all of your video directly from the camera through hardwired fiber cabling directly into your production environment. NDI, on the other hand, creates a direct link to any camera across your shared Wi-Fi network, even though it isn’t hardwired. This is a big improvement in live streaming!
Let’s say you’re in charge of video production at a university, and you want to show off how beautiful the campus is in the fall. Previously, you had to wire together your cameras and bring those cables back to a central location for your live streaming—a pain to do!
With NDI technology, you have immediate and easy access to video cameras all across campus. You can then use those cameras however you’d like for the production. (And you can even have the university president sign in from his laptop and live stream a message midway through!)
What else should I know?
- NDI is available right now.
- It is proprietary to Newtek (but can be used outside of Newtek products in some instances).
- There are both free and paid implementations available. With the free version of NDI, you can have as many as 16 video sources (eight machines with two sources per machine).
JVC is a large electronics company and is well-known for their high-quality video cameras. But this year, they introduced something completely new: A camera you can live stream directly from. That means you don’t need a capture device or a hardware or software encoder—just your JVC camera. (Yeah, it’s pretty cool—you can see why it earned “TV Technology Best In Show” at NAB 2016)
It’s important to note that JVC isn’t the only company that has done this. In the past, there have been other streaming cameras—but most are tied to specific services. Live streams from JVC cameras don’t have a list of preset providers. This means you have to do a little leg work when you get the camera set up, but you can select any streaming provider you’d like.
Additionally, they’ve created an iPhone app that pairs with the camera that allows you to add graphics directly into your broadcast. All you have to do is pair your smartphone with the same Wi-Fi network the camera is on.
Far and away, the biggest use case for this camera is live streaming sporting events. Why? Because JVC has partnered with SportzCast—so it integrates with their products to create an ESPN-style, professional-quality experience for fans. (If you’re not familiar, SportzCast makes products that tie into scoreboards directly, making it easy for timing and score to be added into your live stream.)
If your business makes regular announcements or holds short-notice press conferences and wants to live stream them, this JVC camera could be a great choice.
If your church service takes place in an elementary school cafeteria or a neighborhood park, you need to have a quick and simple tear-down process. Having a single camera for your entire production environment is helpful for this!
What else should I know?
- This camera runs about $2,600. That’s why we won’t tell you to hop online and buy one right away! That being said, we do recommend that anyone getting started with live streaming buy pieces of video streaming technology that will grow with them—and this camera could qualify.
- If you want to expand your live stream in the future—say, purchase a second camera—you’ll have to start from scratch with the infrastructure and buy all the “regular” equipment that goes along with that!
What’s next for video streaming technology?
If you’re holding your breath for me to say that 4K streaming is right around the corner, you’re going to be a little sad. Right now, that’s still a pipe dream. In fact, the first-ever 4K live streamed event (UFC 200) happened just a couple months ago! And with an enormous budget, even NBC couldn’t figure out how to live stream in 4K at the Olympics. (They resorted to next-day 4K streams of basketball and gymnastics.) But don’t lose hope—with as quickly as technology in the live streaming world is changing, you can expect this in the next five or so years.
If you would love to live stream your events but want a partner to guide and assist you through the process and walk you through how to use the video streaming technology, let’s talk! At Stretch Internet, we stream more than 60,000 live events every year with an emphasis on providing outstanding support and memorable experiences.